It was 2014 when Shimoni had to sign in his final project at Bezalel Academy. The assignment was to create visual communication with the viewer through a preferred art. That's when HIPSTORY was born, when Shimoni was looking for a way to connect generation Y to history's finest leaders.
The idea to Hipsterize leaders of the past struck the artist when he was Googling photos of 20th century well know characters but all he could find were black & white, faded, old photographs. It amazed him even more when realizing that when Googling any random 18-year-old teenager you can find tons of great high res photos.
This reality frustrated Shimoni and brought to life his art series HIPSTORY - Shimoni’s way to connect generation Y with political and cultural visionaries of our not so long ago past, and giving them a new way of expression in modern times.