For three successive years, HIPSTORY collaborated with Israel’s top local craft brewery Malka on a fun and festive holiday campaign.

For three successive years, HIPSTORY collaborated with Malka Brewery, Israel’s largest craft brewery, to help celebrate Israel Independence Day in style. Israeli Independence Day is much like the 4th of July, where beer is a must. And as Malka creates some of the country’s most unique beer, equally unique packaging was in need.

We created five different designs based on our HIPSTORY icons, where each icon was paired with a fitting style of beer. These designs gave bars and customers alike something unique to help ring in the holiday. And as many local bars adorn HIPSTORY prints, Malka drinkers enjoyed seeing their favorite icons on the wall while also in their hands.

Each year’s campaign was an enormous success. Over 70,000 bottles were produced for each holiday, sold in storefronts and bars alike. As the bottles are fun and approachable, they sparked organic viral social media sharing, and were used in Malka’s official social media campaigns as well.

This project showcases how HIPSTORY fits seamlessly into celebrating special events and holidays, where fun portraits and inspirational icons are able to engage local audiences across the globe. We’re excited to continue collaborating with Malka - and other unique brands, too!